5 Ways to Increase Website Leads
Having lots of traffic is great – but if it isn’t resulting in new business then a potential waste of time and money. Whether you are receiving 300 or 30,000 visits per month, you need to focus on leveraging your existing traffic to convert visits into leads and leads into new customers!
Below are five aspects of your web presence that can be optimized to drive conversions.
Take a look through the organic search terms on your Analytics account. You may notice that many keywords are causing the user to bounce right away. This means that based on whatever keyword they typed into Google, they felt like your content wasn’t what they were searching for so they returned back to the search results right away to try another.
When you look through your Analytics account the best measures of visitor engagement by keyword the time on page readings, bounce rates, page views and of course goal completions/conversions. To find opportunities measure these metrics against the keywords traffic. When you find keywords that have good engagement results consider creating more content around these keywords or incorporating the keywords into a Google Adwords account.
The design of your website relates to many aspects of the satisfaction level of your website visitors (or guests as we like to call them). For example, a website aesthetics is often linked to whether your brand is instantly perceived as trustworthy and credible.
User Experience (UX) is also a major part design. This relates to how easy it is for your website visitors to access the information they need. It is important that the guest can easily find what they are looking for on your website. As a general rule when it comes to user experience, every page on your website should be accessible within 3 clicks.
All of the content on your website should be geared towards your target audience. All pages should be informative, purposeful, and have a clear call to action. When it comes to blog content it is okay not to have a direct call to action, as many guess are there to learn. This serves as a great way to build credibility with your audience.
HINT: In the analytics you can use time on page as a proxy for how useful the content is. However, if you have the available resources we recommend using heat map (CrazyEgg) software so can visually understand what is drawing the attention of your guests eyes and the actions they are taking/considering across each page. If you are hosting videos on your website we recommend using a platform like Wistia as they offer an extensive level of analytics that tell you how long people are watching your video, and where they are losing interest.
A great way to capture leads on your website is live chat. It is a great call to action as it gives the user a chance to interact with a real human and to start to develop a relationship with your brand.
This type of service usually causes conversion rates to increase by up to 100%. Which of course increases the number of qualified leads by the same percentage points.
We also find that live chat offers many search engine-marketing benefits based on the behavioral insights uncovered from the live chat specialists. We suggest that each domain with a live chat service installed create a list of their frequently asked questions. Many people type in searches just as they as they would expect to read within an FAQ page. This can lead to be tremendous SEO value.
It is no secret that Google likes and encourages every site to respond as fast as possible. So it is natural to assume that this plays a part in their algorithm to determine the listings in a given search engine results page. By increasing page loads times you aren’t just making Google happy, you are also improving upon the experience of your web guests.
Many studies have uncovered that users prefer site speed. One such study performed by Google on their own search results found that changes to site speed in increments that were each less than the blink of an eye resulted in fewer searches.
Because we don’t have resources like Google, it is safe to say that the speed improvement changes that can likely be made to your website will be much more significant that a fraction of a second.