Every year, associations such as the National Home Builders’ Association (NHBA) and the Canadian Home Builders’ Association (CHBA) recognize builders who excel in the area of great customer service. Industry insiders are not the only ones to acknowledge these types of achievements and awards, but more importantly consumers as well. For the consumer, buying a home is not just about quality craftsmanship and materials; it involves the entire customer experience, from pre-transaction to post-transaction. Continue Reading…
ReadyChat, the premier provider of live chat services for real estate industries has recently expanded its service hours to 15 hours per day of coverage. ReadyChat clients now benefit from having a live agent online from 9am to midnight EST, 7 days of the week. Customers will now have a team of ReadyChat trained professionals monitoring their websites during key business hours when the majority of web activity takes place, as well as into the evenings when there is a slight pickup in traffic.
Online home builder marketing has evolved dramatically in the past few years. Many builders have realized the potential in online marketing and allocating a higher percentage of new home marketing budgets to online marketing spend. As such, home builder marketing plans have been relatively successful in generating a high number of quality website traffic, registrations and leads. But most builders struggle having an efficient follow-up procedure that works to move a Web-generated lead further down the sales funnel, and transition from online inquiry to in-person meeting.
Here at ReadyChat, we are often asked what is the average visitor interaction and conversion rate from live chat? In general, your website visitor to lead conversion rates will depend on several factors, such as, how trust worthy the site looks, human-touch, call-to-actions, video, images, content, etc., etc. Thankfully with live chat, there are far less factors involved.
2013 is upon us and new home marketing budgets are being set and allocated for this year’s sales push. But with economic factors and the price of land increasing in most provinces here in Canada (and in US states), builders have been feeling the squeeze in recent years. Marketers should be weary (as if they were not already) on how much cash will be spent on customer acquisition in their 2012 new home marketing plan.