Getting more home sales starts with creating more relationships with prospective buyers. In order to achieve this, you will need to create opportunities for this to happen.
This seemingly simple step is critical to your sales cycle, as we all know; you cannot sell anything to someone you do not know or who does not trust you. So how do you expand your reach? The Internet seems like the most logical place to start, it offers a powerful home builder marketing reach and strategies to gain more web traffic. Although many home builders invest in traffic generation strategies, many are faced with the dilemma and problem of converting this valuable traffic into qualified leads and revenue.
Consider your website to be like your office. Your prospects search for your services and enter your website looking for help in buying or selling their home. But, unlike your office, you’re website still relies on the self-service model and no one is there to greet and meet your online visitors.
Now imagine if you walked into a store and showed signs of interest, yet no one was there to help you. You would likely leave and never come back. This is what is happening on your website every day!
Proactive chat can be a great online engagement tool if used correctly. Here at ReadyChat, we totally understand the power behind being able to reach out and grab the attention of website browsers. It really is the most interactive experience you can provide your online customers on the Web.
Unfortunately, we see so many companies and online businesses doing it incorrectly.
Real estate lead generation has become a trending topic on the Web in recent years. With over 90% of homebuyers taking to the Internet to start the buying process, it’s no wonder why lead generation for real estate agents has become such a hot topic.
Any successful real estate agent has a good real estate lead generation system in place, whether it includes online or offline marketing. A good real estate lead generation program can mean the difference from the average performer to top producer for your brokerage.
Just like in real estate, the location of a property is the key factor in determining its value. The real estate on your website is no different. Where you locate a call to action on your website is a key to how likely a customer will be to engage.
Tip: Place important call-to-actions “above the fold” on your webpages.