If you’re a loan officer, your time is best spent taking care of clients, networking for new opportunities and maintaining strong relationships with loyal referral partners. You know this. But you also know that looking good in person isn’t enough. Today, you have to look great online too — and that takes time.
Luckily, marketing automation for mortgage loan officers can help win that time back for you.
What’s marketing automation, you ask? In short, it uses technology to consolidate your marketing efforts in one place and streamline the process.
Imagine being able to create, share and analyze your online marketing results in a single location. Sounds a lot better than manually composing and sharing every tweet, email and Facebook post on separate accounts, doesn’t it?
The Internet has become a hot zone for finding real estate sales leads. With over 90% of homebuyers taking to the Internet to start the buying process, it’s no wonder why real estate agents have focused their marketing efforts on the Web for their primary source of real estate leads.
Any successful real estate agent has a good system to capture and convert real estate leads, whether it includes online or offline marketing. A good real lead generation system can mean the difference from the average performer to top producer for your brokerage. So what makes a good real estate lead generation system? In our opinion, it all starts with the quality of the lead.
(October 07, 2013 – Toronto, Ont.) Professional sales associates affiliated with RE/MAX can immediately leverage state-of-the art sales tools that maximize their success through an exclusive program with the chat and lead generation service, ReadyChat.
Beginning Oct. 8, RE/MAX LLC of Denver, Colo., will offer its 52,000 U.S. affiliates the opportunity to access unlimited lead generation and grooming through ReadyChat—an industry-leading live chat service in Toronto.
“Our goal is always to ensure the success of our brokers and agents through sales tools and technologies specific to our industry,” says Sarah Blankman, Senior Manager, Business Alliances of RE/MAX. “By enlisting ReadyChat, we’re providing contemporary tools that promise a maximum return on investment for our RE/MAX associates.”
With ReadyChat, RE/MAX will be able to offer a premiere chat and lead generation service to individual agents for just $25 a month. Associates who enroll in the monthly plan will have instant access to leads through their personal computer, website, cell or smart phone. Continue Reading…
Inman News®, the leader in independent real estate and technology news, is taking its 12-city Agent Reboot™ 2014 Tour to Toronto on April 9th. Now in its fifth year, Agent Reboot brings real estate and technology best practices and solutions to agents and brokers.
Agent Reboot is the leading tech event for the modern agent. During each one-day event, hundreds of local real estate professionals gather to gain insight from agents and brokers who are seeing incredible growth and success in their businesses. From mobile to social, branding to lead generation, Agent Reboot attendees will find out what tools today’s industry experts are using, what systems they have in place and where they see opportunity in today’s rapidly evolving market. Continue Reading…
Do you know what a “self-directed buyer” is? A self-directed buyer holds all the cards. They have the knowledge and power to conduct their own research, to explore their options, and make their own observations of situations. According to a survey done by the Corporate Executive Board, out of 1,400 B2B (business-to-business) customers, 57% of the typical purchase decision is made before a customer even speaks with a supplier.
Not long ago the real estate sales professional held all the cards as they were the go-to source for information. They would align their product offerings with the needs of their prospects according to how they thought it best. Now, before they even talk with you, the buyer has already done their research. They understand their options and look for a solution that adds the most value to their life. So as a real estate professional, how do you respond? Continue Reading…