Having lots of traffic is great – but if it isn’t resulting in new business then a potential waste of time and money. Whether you are receiving 300 or 30,000 visits per month, you need to focus on leveraging your existing traffic to convert visits into leads and leads into new customers!
Below are five aspects of your web presence that can be optimized to drive conversions.
Most realtors feel that increasing traffic is the best way to get more leads on their desk. While it is certainly true that increasing traffic will likely translate to more leads this is not exactly efficient and it could be an assumption that leads to looking past opportunities with the traffic you already have.
Real Estate Live Chat Marketing firm, ReadyChat, announces a complete overhaul to their subscription model by removing their monthly subscription fee of $99. With their new performance based pay per lead model the ReadyChat team plans to fully integrate into their most aggressive real estate broker’s digital marketing plan.
Toronto, Ontario – July 24, 2013
Today, ReadyChat announces that they have adjusted their revenue model to focus on the return on investment of their clients. This move positions ReadyChat as the only live chat service based on pay per lead pricing model.
You can’t even begin thinking about lead conversion without any traffic coming to your website. Increasing website traffic is where we will begin on the long road to capturing sales commissions.
Go Local on Google
The secret is out; people are using Google to search for properties, locations and brokers on the Internet. If you cannot afford a big digital marketing spend be sure to capture all of the free opportunities that are out there. Get your name out there on all of the big business directories such as the Yellow Pages and Yelp! Be sure you don’t forget to sign up for the best directory of all, Google +. Why is Google + the best directory, because they display directory results in many of their listings. Try it out for yourself, search for ‘Toronto Real Estate Broker.’ You will see 5-10 listings on the first page with a pin on the map, phone number, address and reviews included.
Massachusetts real estate firm nets profitable transactions in first weeks of chat services
A family-owned and operated real estate firm in Massachusetts set out to capture leads in the virtual world by equipping their website with an innovative chat service.
Jack Conway & Co., Realtors enlisted the Toronto-based ReadyChat to provide live chat services that instantly engage visitors to the Conway website anytime of the day or night. The proactive service, company leaders say, arms the Massachusetts company with an advantageous recruitment tool for generating leads and potential business.