Broker Marketing – Building Trust Online for More Leads
The website lead generation process can be a daunting task for real estate brokers with little experience in online marketing. After all, the broker is often busy managing a team of agents and a million other things to do with running a productive office/team. However, when it comes to marketing for real estate brokers, common elements of customer service go a long way.
A huge factor in online lead generation is how quickly you can establish trust with a website visitor. We’ve written numerous posts on the importance of humanizing your website with a strong online customer service presence. It is important that your team executes consistently on these customer service fundamentals. Website visitor to lead conversion rates fall dramatically the less trusting your website appears. That is why a strong online customer service presence is essential in establishing trust with a visitor quickly.
There is no better way of establishing trust online than live human assistance. Being available whenever a visitor is interested or has questions about your listings with real-time “live chat” or “click to call” features allow your visitors to get assistance instantly. It’s this instant customer assistance that can differentiate your brand from your competitor’s and gives your online visitors little reason to shop for homes elsewhere.
Unlike most static websites, websites with “live chat” or “click to call” features allow for visitors to connect with a representative from your brokerage in real-time two-way communication. It’s this two-way channel that creates ample opportunity to probe prospective buyers and sellers on their needs, leading them further down the buying or selling cycle.
Being first to communicate with prospective buyers and sellers can go a long way, given 67% of homebuyers will select the first broker or agent who responds to them. Offering real-time customer service through the live chat and click-to-call channel can greatly impact your overall lead generation initiatives and boost the number of sales opportunities that present themselves to your associates.