Optimizing Online Leads With ReadyChat

Challenges

Based in Indianapolis, Carpenter Realtors is an independent brokerage with more than 600 agents across central and southern Indiana. Since 1970, Carpenter Realtors has sought to provide the fastest and most efficient home-buying experience possible — which today necessitates an innovative and functional website. “We’re always looking for new ways to improve,” says Ryan Carrell, Director of Relocation & Client Services. “On our website, this meant driving more traffic and adding value to our agents and consumers without cannibalizing lead flow.”

Solution

After learning about ReadyChat from several partners at LeadingRE, Carrell helped Carpenter Realtors implement chat on their site. “We are always looking for best practices and higher conversion rates, and ReadyChat is one of the best solutions,” says Carrell. “Implementation was easy, and there was hardly any downtime.” He also credits the reliability of ReadyChat, claiming the entire process has been seamless.

Results

Since implementation, ReadyChat has generated over 900 leads for Carpenter Realtors, contributing to over $4 million in new sales. Carrell notes that ReadyChat has been especially helpful with first-time homebuyers, and other customers with no previous affiliation to an agent in the area.