As a real estate marketing professional, you are no doubt, looking for more leads that will convert to closed sales. Every realtor depends on them as they are the life blood of your business. Have you heard about the revolutionary online lead capture technology ReadyChat?
Before I explain how you can take your business to the next level with this amazing technology, we should first discuss a little about Facebook real estate leads. Without the ability to generate leads, the business won’t come, so having a lead capture system such as ReadyChat in place is crucial before placing an ad on Facebook. Otherwise, Facebook advertising isn’t worth it. Continue Reading…
Are you currently using Craigslist to market your real estate business and generate more leads? If not, you should be, because as of February 2016, Craigslist has over 41.5 million monthly visitors. These facts alone should encourage any real estate professional to use this advertising phenomenon. Even though the concept is not new, when you compare Craigslist to article, mobile or video marketing, it still works very well. Once you generate Craigslist real estate leads to your website, you will need an effective lead capture system. Using a Live Chat system is one of the effective and efficient forms of lead capture that will help convert more of your website visitors, by instilling trust and creating a relationship between the potential client and the business.
Techniques and technologies that help grow your real estate business change daily, and you should be well-versed on how to write an effective eye catching Craigslist Advertisement to promote your business. Essentially, there is no difference between a Craigslist ad and any other ad. When you create a new advertisement, you will be presented with the following fields that need to be filled out – Posting Title, Price, and Specific Location. The large box entitled “Posting Description” is where you actually write your ad. You should break your posting into multiple parts which include the following: Continue Reading…
As a real estate professional where would you rather spend your time, in front of your client or bogged down with marketing? What is the hottest technology trend for real estate firms in 2016? It’s real estate marketing automation, and sadly, nearly two-thirds of franchise leaders and real estate brokerages currently still do not use it.
Nearly one third, or 29%, plan on implementing this game-changing technology this year and over 56% plan to increase their marketing automation only next year. The era of paying for billboards, sending out flyers or cold-calling leads is long gone. Automated marketing is affordable, is a time saver, and it frees you up to be out in the field where you are most effective.
Have you ever purchased a piece of technology such as a phone, computer, or some other gadget only to find out 6 months later that your new toy has depreciated in value, or has quickly fallen behind the technology curve? Don’t feel bad; it happens to just about everyone and not only in the purchase of gadgets and toys.
Since the introduction of the internet, online marketing has been one of the fastest moving and quickest changing industries around. Fortunately, this has been a good thing as it actually forces real estate professionals and companies alike to continuously innovate to find the most cost-effective ways to market real estate.
Many real estate agents often feel skeptical about the quality of online real estate leads, and will swear by their own marketing practices, which often feel ancient and outdated in a changing real estate environment. Those that think getting real estate leads online yields poor closing rates are either doing it wrong or have not put in the necessary work to rip the benefits.
The most successful real estate agents register more than 80 percent of their new customers through the internet. The cornerstone of that success is always the same: online lead generation. What we have done is put together the best way to do it, with hope to set you on your way of equal success. But before all that: