At slightly higher than 20 percent, the proportion of Americans that migrate every year within and across state lines and those that change countries entirely is quite astonishing. That figure has not gone below 14 percent for the past quarter century according to the U. S. Census Bureau, and given the recent surge in home buyers and sellers, I am quite sure it will maintain this trend for years to come.
While lead generation is high up on the priority list of every real estate agent, having overloaded inboxes with emails from potential clients and ears buzzing from ringing phones can be the ultimate goal or fantasy—it all depends on the real estate marketing ideas that are employed.
For every broker and agent, lead generation is always top of mind. With so many lead generation systems and sources available, it helps to understand which of these sources offers the best combination of quantity, value and quality.
No matter your marketing objectives and approach, understanding which lead sources out there that can provide you with the more valid leads, will play a big part in your sales success. With that said, here is an overview of the top lead sources and the breakdown of the percentages that include valid contact information from 50,000 leads along with the percent that was vetted and passed on to an agent. The comparison below is part of an independent study by REAL Trends as part of their 2013 Online Performance Study (sources listed in alphabetical order).
In today’s highly connected world, live chat is an absolute a must for real estate firms
Unless you live in a cave, you’re doing pretty much everything online these days – from paying your bills to making appointments and tracking your finances. So, naturally, you expect a high level of sophistication and intuitiveness from these online services. But guess what? So do your clients – when they visit your company’s web page. To meet their expectations, you’ll be wise to provide live chat services on your web site. It’s the next logical step in online marketing for real estate businesses.
Understanding the Basics
Improving search engine ranking is a long and arduous process, the importance of which cannot be undermined. Understanding the basics of search engine optimization can help us customize our websites in order to cater to the specific needs and wants of individuals. In a competitive online market, it is crucial to design and develop your website with an approach that satisfies the user experience.