User experience (UX) is a term used to describe how the person (presumably your potential customer) feels about and is able to interact with your website. The over arching factors of UX are architecture, layout and content.
When we talk about site architecture, the discussion is about how easy it is for a user to locate the information that they are looking for. A good acid test is to ask yourself: Are my users/web guests able to access every page and piece of information on your website within 3 clicks?
Having lots of traffic is great – but if it isn’t resulting in new business then a potential waste of time and money. Whether you are receiving 300 or 30,000 visits per month, you need to focus on leveraging your existing traffic to convert visits into leads and leads into new customers!
Below are five aspects of your web presence that can be optimized to drive conversions.
Most realtors feel that increasing traffic is the best way to get more leads on their desk. While it is certainly true that increasing traffic will likely translate to more leads this is not exactly efficient and it could be an assumption that leads to looking past opportunities with the traffic you already have.
You can’t even begin thinking about lead conversion without any traffic coming to your website. Increasing website traffic is where we will begin on the long road to capturing sales commissions.
Go Local on Google
The secret is out; people are using Google to search for properties, locations and brokers on the Internet. If you cannot afford a big digital marketing spend be sure to capture all of the free opportunities that are out there. Get your name out there on all of the big business directories such as the Yellow Pages and Yelp! Be sure you don’t forget to sign up for the best directory of all, Google +. Why is Google + the best directory, because they display directory results in many of their listings. Try it out for yourself, search for ‘Toronto Real Estate Broker.’ You will see 5-10 listings on the first page with a pin on the map, phone number, address and reviews included.
The website lead generation process can be a daunting task for real estate brokers with little experience in online marketing. After all, the broker is often busy managing a team of agents and a million other things to do with running a productive office/team. However, when it comes to marketing for real estate brokers, common elements of customer service go a long way.