With more than 90% of homebuyers starting their home search online, Brokers and real estate professionals need to have a professional website to be competitive and promote brand awareness.
Brand awareness can go a long way for real estate firms by instilling confidence in consumers and being top of mind for when the time is right to buy or sell. However, having a great looking website is only the first step to creating a strong online brand presence.
What’s your conversion rate?
Even the most informational real estate websites convert less than 3% of total website visitors to leads. However, in most cases, a realtor website will convert less than 1% (sometimes 0%) of visitors to leads. Follow me?
This is alarming as 99% of your website visitors are likely leaving with out contacting you for help in buying or selling their home. If this sounds familiar, your website is underperforming and you are missing out on a huge segment in the online home buyer/seller.
Considering adding a live chat service to your website to boost real estate sales leads?
If so, there is an endless supply of software vendors and service providers for you to consider. Depending on your lead generation goals and objectives, a managed live chat for real estate service may be more effective and efficient. In this post we will examine the major differences between a managed live chat service vs. a “do it yourself” live chat solution.
Every year, associations such as the National Home Builders’ Association (NHBA) and the Canadian Home Builders’ Association (CHBA) recognize builders who excel in the area of great customer service. Industry insiders are not the only ones to acknowledge these types of achievements and awards, but more importantly consumers as well. For the consumer, buying a home is not just about quality craftsmanship and materials; it involves the entire customer experience, from pre-transaction to post-transaction. Continue Reading…
Online home builder marketing has evolved dramatically in the past few years. Many builders have realized the potential in online marketing and allocating a higher percentage of new home marketing budgets to online marketing spend. As such, home builder marketing plans have been relatively successful in generating a high number of quality website traffic, registrations and leads. But most builders struggle having an efficient follow-up procedure that works to move a Web-generated lead further down the sales funnel, and transition from online inquiry to in-person meeting.