Here at ReadyChat, we are often asked what is the average visitor interaction and conversion rate from live chat? In general, your website visitor to lead conversion rates will depend on several factors, such as, how trust worthy the site looks, human-touch, call-to-actions, video, images, content, etc., etc. Thankfully with live chat, there are far less factors involved.
2013 is upon us and new home marketing budgets are being set and allocated for this year’s sales push. But with economic factors and the price of land increasing in most provinces here in Canada (and in US states), builders have been feeling the squeeze in recent years. Marketers should be weary (as if they were not already) on how much cash will be spent on customer acquisition in their 2012 new home marketing plan.
Getting more home sales starts with creating more relationships with prospective buyers. In order to achieve this, you will need to create opportunities for this to happen.
This seemingly simple step is critical to your sales cycle, as we all know; you cannot sell anything to someone you do not know or who does not trust you. So how do you expand your reach? The Internet seems like the most logical place to start, it offers a powerful home builder marketing reach and strategies to gain more web traffic. Although many home builders invest in traffic generation strategies, many are faced with the dilemma and problem of converting this valuable traffic into qualified leads and revenue.
Consider your website to be like your office. Your prospects search for your services and enter your website looking for help in buying or selling their home. But, unlike your office, you’re website still relies on the self-service model and no one is there to greet and meet your online visitors.
Now imagine if you walked into a store and showed signs of interest, yet no one was there to help you. You would likely leave and never come back. This is what is happening on your website every day!
Proactive chat can be a great online engagement tool if used correctly. Here at ReadyChat, we totally understand the power behind being able to reach out and grab the attention of website browsers. It really is the most interactive experience you can provide your online customers on the Web.
Unfortunately, we see so many companies and online businesses doing it incorrectly.