Real estate lead generation has become a trending topic on the Web in recent years. With over 90% of homebuyers taking to the Internet to start the buying process, it’s no wonder why lead generation for real estate agents has become such a hot topic.
Any successful real estate agent has a good real estate lead generation system in place, whether it includes online or offline marketing. A good real estate lead generation program can mean the difference from the average performer to top producer for your brokerage.
Just like in real estate, the location of a property is the key factor in determining its value. The real estate on your website is no different. Where you locate a call to action on your website is a key to how likely a customer will be to engage.
Tip: Place important call-to-actions “above the fold” on your webpages.