Coldwell Banker United, Realtors® chooses ReadyChat
ReadyChat has partnered with an independently owned affiliate of the oldest real estate franchise in North America to provide innovative lead generation and online chat tools through broker and agent websites.
Starting in March, Coldwell Banker United, Realtors® began offering their sales force the opportunity to access unlimited leads through ReadyChat—North America’s leading live chat service. More than 2,000 sales agents work through 63 independently owned and operated Coldwell Banker United offices throughout Texas, the Florida panhandle, and North and South Carolina.
“We opted to use ReadyChat’s managed live chat service on our website to connect with consumers in real-time, during their initial visit to the website,” says Nicole Mott, VP Corporate Services for Coldwell Banker United, Realtors. “Our company services multiple territories in the U.S., and the ReadyChat team was able to seamlessly initiate their platform across our website, including integration with our business processes and CRM software.”
ReadyChat team members assess a visitor’s buying and selling needs, qualify each prospect, and capture valid contact information. Each lead is then passed along to the appropriate associate at Coldwell Banker United, making the process smooth and efficient.
“The entire process was fast, efficient and the service has delivered on quality customer interactions and engagement,” says Mott. “We are excited to offer this new lead generation tool to each of our offices and agents.”
As one of the most widely recognized brands in real estate, Coldwell Banker and its affiliates are forerunners of new trends and techniques in real estate, particularly those involving the Web and mobility devices. The new partnership with ReadyChat represents another technological innovation that enables associates to efficiently pursue, capture and follow-up on leads through broker and agent websites.
Coldwell Banker United, Realtors is among other Coldwell Banker affiliates that currently partner with ReadyChat, including Coldwell Banker Prime, Coldwell Banker Bellmarc, Coldwell Banker Select, Coldwell Banker Wallace & Wallace, and Coldwell Banker Roth Wehrly Graber.
“Coldwell Banker affiliates are part of a trusted and forward-thinking organization with an impeccable history of employing the most progressive tools in real estate,” says Justin Shum, President and CEO of ReadyChat. “We feel exceptionally honored to provide live chat and lead generation services that reflect the principles of such respected industry leaders.”
About Coldwell Banker United Realtors, Inc. ®
Coldwell Banker United, Realtors® was founded by Richard A. Smith as Richard Smith Company on July 1, 1970, in College Station, Texas. Originally a commercial brokerage company, the company soon became a volume sales leader through two offices and 16 sales agents after entering the residential market in 1971.
In 1986, the company affiliated with Coldwell Banker, the nation’s largest real estate company, and operated as an independent franchise under the name Coldwell Banker Richard Smith, Realtors®. The company grew rapidly, and became Coldwell Banker United, Realtors® in 2002.
Today, Coldwell Banker United, Realtors® operates 62 residential branch offices and three commercial branch offices throughout Texas, the Florida panhandle, and North and South Carolina, with 2,000 sales associates and 275 employees. Considered the #1 independently owned affiliate in the Coldwell Banker network, the company closed 25,022 transaction sides in 2013 with a sales volume of over $5.7 billion.
ReadyChat is a premiere full-service live chat provider that serves the real estate industry across North America. Founded in 2011 and based in Toronto, the ReadyChat team helps new homebuilders, real estate brokers and agents develop, manage, and execute an effective live chat system and service to help improve website lead conversion and overall customer satisfaction.
For more information on ReadyChat partnerships, contact Eric Rahmati, VP Sales & Business Development of ReadyChat, at firstname.lastname@example.org.