How To Better Convert Your Craigslist Real Estate Leads Using Live Chat
Are you currently using Craigslist to market your real estate business and generate more leads? If not, you should be, because as of February 2016, Craigslist has over 41.5 million monthly visitors. These facts alone should encourage any real estate professional to use this advertising phenomenon. Even though the concept is not new, when you compare Craigslist to article, mobile or video marketing, it still works very well. Once you generate Craigslist real estate leads to your website, you will need an effective lead capture system. Using a Live Chat system is one of the effective and efficient forms of lead capture that will help convert more of your website visitors, by instilling trust and creating a relationship between the potential client and the business.
Techniques and technologies that help grow your real estate business change daily, and you should be well-versed on how to write an effective eye catching Craigslist Advertisement to promote your business. Essentially, there is no difference between a Craigslist ad and any other ad. When you create a new advertisement, you will be presented with the following fields that need to be filled out – Posting Title, Price, and Specific Location. The large box entitled “Posting Description” is where you actually write your ad. You should break your posting into multiple parts which include the following:
Headline– This should be the largest font size in the ad. It should be very brief, accurately describe the item, your intentions for the item, and a price. The headline is supposed to coincide with the potential buyer’s intentions. As an example, assume a potential buyer is looking for a particular property in a specific community, but your headline fails to mention the community in which it’s located. Then it won’t coincide with the potential buyer’s intentions.
Sub Heading– With a font size that is slightly smaller than the headline, it should still be bigger than the sales copy. It’s designed to encourage the customer to respond to your advertisement and it gives them instructions on how to do that. In the marketing world the sub heading line is referred to as a “Call to Action” instruction to the potential buyer and informs them on how to respond. There are numerous calls-to-action, but one effective line would be to instruct your buyer to visit your website or to call you directly by including your first name and phone number.
Sales Copy– This section commonly referred to as the “Body” is where you can use more persuasive and descriptive language to sell your service or property. You can use regular size font for this part of your ad. Explain your product or service in as few words as you possibly can to satisfy the potential buyer’s purchasing needs. This doesn’t necessarily mean that you should write only a little bit. Feel free to include an exhaustive list of a property’s most important features, if you like.
Images / Pics / Pictures – Using pictures on Craigslist is vital to the success of your ad as it allows the customer to visually inspect the product or get a visual reference for the service you are providing. If you are featuring a particular property listing, post your best picture here.
At the bottom of the ad creation interface you will see a button that says “continue”. After you’ve finished attaching your images and information, press this button which will allow you to preview your ad and make any revisions you see fit. Now that you have been successful in generating powerful Craigslist real estate leads to your website.
ReadyChat is a live chat solution that is embedded into your website. Imagine having the ability for you and your team to connect in real time with clients that are visiting your website. A compelling feature of this red-hot technology is its affordability as it removes all financial risk for you, and they don’t require any contracts. You pay on a “per lead” basis only using your existing online traffic. A lead is someone who has provided their name, email, and/or phone number.
Envision ReadyChat greeting your web visitor when they land on your website like a friendly furniture salesperson greeting you when you walk into a furniture store. A chat window will pop up and ask your customer, “Thank you for visiting, how can I help you today?” Your website is monitored 17 hours a day by live chat agents, 7 days a week. Live chat agents follow a carefully-scripted conversion process to educate each visitor on your value proposition, which builds their trust and converts into leads for your sales team.
Your team is sent a notice as soon as a lead is captured which allows them to follow up promptly with your new client. This is very powerful considering the majority of websites fail to keep their visitors engaged. Realtors that have used ReadyChat on their websites have seen on average a 40% increase in leads. Even with outstanding Craigslist real estate leads, you could lose customers who get confused or frustrated when they have a question that doesn’t get answered. ReadyChat gives them a simple way to reach you and keeps them satisfied and on your site longer.
Every professional needs some way to track their leads, and ReadyChat gives you that capability by integrating with Google Analytics, as well as sending you weekly summaries of your website’s chat activity and other key metrics. Another important feature is that ReadyChat can be customized to fit your brand. Team members can customize every component of the chat software by custom designing chat icons. Your chat window’s layout, color schemes and visuals are customized precisely to fit the look and feel of your website. When your customized chat codes are ready, simply copy and paste them into the HTML section of your website and ReadyChat takes it from there.
Are you using compelling Craigslist real estate leads to generate visitors to your website? If not you should be posting advertisements on a regular basis using specific laser-targeted geographical advertisements that will generate traffic to you. Don’t rely on the quality of the content of your website home page to compel and engage your visitors. Use ReadyChat to capture those leads; you’ll be glad you did.