How To Better Convert Your Facebook Real Estate Leads Using Live Chat
As a real estate marketing professional, you are no doubt, looking for more leads that will convert to closed sales. Every realtor depends on them as they are the life blood of your business. Have you heard about the revolutionary online lead capture technology ReadyChat?
Before I explain how you can take your business to the next level with this amazing technology, we should first discuss a little about Facebook real estate leads. Without the ability to generate leads, the business won’t come, so having a lead capture system such as ReadyChat in place is crucial before placing an ad on Facebook. Otherwise, Facebook advertising isn’t worth it.
Before you place your advertisement consider what advertising objective you want to achieve. Do you want to promote a page? Get people to claim your offer? Or, do you wish to increase website conversions? There are a wide variety of options, but with lead capture being your main objective, an increase in website conversions is where your focus should be. Your laser-focused targeting of leads can be done cost-effectively by targeting what Facebook refers to as a “behavioral category” that’s termed “Likely to Move”.
what_is_your_home_worth_real_estate_Other lead generation possibilities include targeting your leads by life events or home value. Advertising budgets on Facebook can vary from $2 a day or over $200,000 per day. Start off with a lower advertising budget and pay attention to the amount of return you get through engagement and conversions.
After you’ve successfully engineered a Facebook campaign and have focused Facebook real estate leads to your website, you should concentrate on inspiring interest within your visitor on your home page. This will result in them visiting all your website pages. Your home page content should be full of relevant, interesting content and lead your visitor toward the point of sale before they even realize it. Wouldn’t it be something if your visitor at this point had the opportunity to talk to a live person, instead of depending on the quality of your content to capture their business. Imagine the possibilities! Guess what, the people at ReadyChat have done exactly that.
What is ReadyChat? ReadyChat uses live chat technology to convert your website traffic into quality leads through customer service. It allows you and your team to connect in real time with clients that are visiting your website, and at a fraction of the cost of other solutions. It’s like walking into a car showroom and being greeted by a warm-blooded salesperson. When a web visitor lands on your site a chat window pops up and asks your customer, “Thank you for visiting. How can I help you today?”
ReadyChat’s live chat agents monitor your website 17 hours a day, 7 days a week. All agents are provided with a carefully-scripted conversion process that educates each visitor on your value proposition, builds their trust and converts your leads for your sales team to follow up on. Your team members are sent a notice as soon as a lead is captured which then Ehson_Rahmati_CC_Windowallows them to promptly contact this new client. This impressive technology removes all financial risk to you since ReadyChat doesn’t require any contracts.
You only pay on a “per lead” basis by using your existing online traffic. A lead is considered to be someone that has provided their email, name and/or phone number. The majority of websites fail to keep their visitors engaged. ReadyChat is changing that, fast. Realtors that use this exciting new technology are experiencing an average of 40% increase in leads.
Even with terrific Facebook real estate leads, you could lose customers who get frustrated or confused or have a question they can’t get answered. ReadyChat solves that problem by offering your clients a simple way to reach you, and since they are getting the answers they need they will stay on your site longer.
As a real estate professional it’s essential to have some way to track your leads. ReadyChat is integrated with Google Analytics, and they send you weekly summaries of your website’s key metrics and “chat” activity. ReadyChat’s staff will work with you to customize every component of the chat software by custom-designing chat icons. The software can also be customized to fit your brand.
Your chat window’s layout, visuals and color schemes are customized precisely to fit the look and feel of your website. When the chat codes are ready, all you do is copy and paste them into the HTML section of your website and ReadyChat takes it fromthere.
So you see, as a real estate marketing professional, it is critical to your success to design an online strategy that will support and grow your business. Targeting local leads using laser-focused, powerful Facebook real state leads strategy will drive traffic from your geographic area to your website.
Once there, you only have a few seconds to retain that customer. Instead of relying on the quality of your home page’s written content to capture that lead, use ReadyChat to capture and answer your client’s questions and take them to the next level in the buying process.