How To Get More Real Estate Leads: Building Trust Online
Consider your website to be like your office. Your prospects search for your services and enter your website looking for help in buying or selling their home. But, unlike your office, you’re website still relies on the self-service model and no one is there to greet and meet your online visitors.
Now imagine if you walked into a store and showed signs of interest, yet no one was there to help you. You would likely leave and never come back. This is what is happening on your website every day!
How can you capture more leads from your website?
Think about the last time you purchased something online (if you’re a dinosaur, then the answer will be never)? It would be a safe bet to make that you went ahead with the purchase because you trusted the website/vendor you were purchasing from. This is exactly what is lacking in many realtor websites – the trust factor.
In the service based industry such as in real estate it is even more important to be able to establish trust quickly with your online prospects. Without trust or credibility, your website is like a brochure that is nice to look at, but is not compelling visitors to submit their personal information.
Just like in-person selling, trust between buyer and seller must start with the conversation. Let’s look at how you can turn your reactive brochure-like website into a place where conversations flourish (to build trust)!
Building Trust With Live Chat
Sales, online and off, are closed when the customer trusts the seller. There is no better way to do this than to create a conversation with your online prospects via live chat for real estate. Live Chat is a non-threatening, real-time communication tool that can allow you to connect with website visitors while allowing your clients to ask questions and get help before having to be pressured to provide personal details.
By having open conversations with your online visitors in a non-threatening environment such as a telephone call, you’ll be able to warm them up before taking the next step – getting their contact information. If you can demonstrate that your intentions are to be helpful and that you value customer care, you will not have any problems when the time comes to asking for a visitors contact details, or to even carry on the conversation to the phone or in-person.
The whole notion behind being able to communicate with your online visitors instantly while they are on your website is a powerful thing and can help you to improve your website conversion rates significantly.