How To Leverage Your Website and Technology to Generate More Leads
Do you know what a “self-directed buyer” is? A self-directed buyer holds all the cards. They have the knowledge and power to conduct their own research, to explore their options, and make their own observations of situations. According to a survey done by the Corporate Executive Board, out of 1,400 B2B (business-to-business) customers, 57% of the typical purchase decision is made before a customer even speaks with a supplier.
Not long ago the real estate sales professional held all the cards as they were the go-to source for information. They would align their product offerings with the needs of their prospects according to how they thought it best. Now, before they even talk with you, the buyer has already done their research. They understand their options and look for a solution that adds the most value to their life. So as a real estate professional, how do you respond?
Lead Generation Technology is your answer. It is an extension of your sales team that will acquire new prospects for you and accelerate your sales pipeline. Today, the internet has grown to an omnipresent entity that plays a significant part in almost every aspect of our lives. It is at the heart of our entertainment, communication, education, relationships, and most importantly, our business activities.
Make sure your client-friendly website is search engine optimized and you are implementing and using an effective social media marketing strategy. One technology at ReadyChat helps in capturing real estate leads at an astounding rate. It allows you to get in touch with people on your website the minute they land on it, and then you can them point them in the right direction. It does the heavy lifting that phone and email can’t handle. You get rid of long queues and you can surprise your customers with instant answers.
It allows you to discover new opportunities by approaching customers directly on your site. Imagine the potential with a simple technology like this where you can capture leads the minute they land on your website. This great lead generation technology allows you to keep track of your performance and speed up your customer service. You can constantly increase your customer satisfaction level by tracking your progress and continuing to improve on the experience. You even have the capability to chat with several people at a time.
There are five phases that your customer goes through from the time they become a lead to the time they become a sale. The first phase is lead-generation, and instead of focusing on numerous ways to generate leads, concentrate on 1 to 3 ways, becoming a master of these lead sources instead of trying to do them “all” ineffectively. What three should you choose? Of course it will depend on your budget, time and resources. The three different tactics that are working really well are:
1.Direct Mail Marketing – has and still is a very effective tool for generating listings and new clients. Everyone is focusing their efforts online and our postal mail boxes have become less cluttered. Monopolize on this and you will be pleasantly surprised.
2Facebook Ads – Top lead generation technology such as Facebook advertisements offer a tremendous way to geographically target your advertisements to local prospects. Due to the popularity of Facebook, you will see your listings and business increase as a result.
Strategic Calling – Make a list of all your clients over the past six to twelve months that were very close to following through with a listing or purchase and offer them something of value. If it was a potential listing client, offer them an updated CMA. If it was a buyer, offer them some updated listings to consider. Remember, it’s all about value, value to the client.
A customized social media marketing and search engine optimization program is an essential component for today’s real estate professional. When purchasing quality SEO services you will find the cost to be anywhere in the range of $750 to $5,000 per month. Approach with caution and beware of low prices offered by some SEO providers. If you are paying less that this price range, the SEO company may be using dodgy tactics and may result in penalties once Google catches on.
Remember that even the most successful SEO strategies take time to blossom into a positive outcome. Try to find a local SEO expert or agency as the internet has also allowed many doors to open up for scam and fraud artists. You can determine a lot about a person by meeting them in person versus email or text conversations. If you find a local person you like, make sure you ask them if they outsource their SEO work overseas. A lot of these companies often charge higher amounts in-line with local prices and then get the work done overseas for a fraction of the cost.
These overseas service providers may use automation techniques for their copy writing and link-building strategies that can lead to Google penalties and the only person that pays in the end is you.
Using these methods of powerful lead generating technology will propel your real estate business to the next level.