How Usability, User Experience, and Content Affect Search Engine Rankings
Understanding the Basics
Improving search engine ranking is a long and arduous process, the importance of which cannot be undermined. Understanding the basics of search engine optimization can help us customize our websites in order to cater to the specific needs and wants of individuals. In a competitive online market, it is crucial to design and develop your website with an approach that satisfies the user experience.
The User Experience
This is imperative in determining the success of your online business, your user experience strategy must be dependant on the nature of your business. If you are selling products, a positive user experience may mean focusing on how to make payments extremely easily accessible across all devices, browsers and operating systems. Surfing your website should be a pleasurable experience, not a chore. Positive experiences tend to multiply, while negative ones will deplete your sales and the overall traffic to your website. Studies and our tests have shown that search engine ranking correlates rather well to the experience, and architecture of your website. Keep it simple as well as fun and the experience for your guests is bound to be a positive one.
It is essential to understand the content that appeals most to your potential internet searchers. Keep your content topical, and relevant to what the individual is looking for is a sure way to keep your web metrics moving in the right direction. The rewards of high quality, relevant content that is engaging, and pertains to the search made by the consumer is now the standard of the web. Leave the user satisfied after they visit your site. Let’s not have them disappointedly exit your site in search for one that answers their question. Give them what they’re looking for! The right content is key!
Usability that is Constantly Evolving
If your website is not getting the results you are looking for, be open-minded and ready to make changes on the fly. Consumer tastes and preferences are constantly changing. Customers are always looking for the latest product, and best, most up-to-date user experience and relate these experiences to your overall brand. To stay ahead of the curve your website should not be a static thing, treat it like an asset and keep it growing to keep your returns growing along with it. Just as there are trends in the economy, there are trends in online marketing, advertising, sales, and everything else.
Get to the top of the Rankings
If your website is to appear atop the Google rankings, it should be one of the best. We are all limited by time, and want to access the information we are looking for right away. Be the website that stands out in search rankings by constantly improving upon content, user experience and usability. Don’t hesitate to research and pin-point some of the competitive advantages that other popular websites offer. You won’t want to copy their approach, but you can learn from their success! To keep up to date with trends take the time to reflect on what you are viewing as you browse the web, notice the nuances in the design and all of the pieces that add up to the total experience. As a consumer yourself, you should have a lot to feedback to offer which will be valuable to building your own great and unique web presence.