Improve ROI: Make the Most out of Your Traffic
Most realtors feel that increasing traffic is the best way to get more leads on their desk. While it is certainly true that increasing traffic will likely translate to more leads this is not exactly efficient and it could be an assumption that leads to looking past opportunities with the traffic you already have.
Website’s in nature are a very passive sales tool for real estate agents. Although websites are absolutely necessary many real estate websites fail when it comes to delivering a personal experience, beyond just words or images on a page. After all, aren’t availability, personality, and connectedness what makes a great real estate agent great?
Convert Your Traffic
If you have some decent traffic coming to your website, hopefully you also have some good quality leads that are coming in too. If you don’t have any leads coming in than you really need to evaluate the call-to-actions on your website, the content, and the message.
Okay, here is where we get a bit salesy. When it comes to calls to action, adding a live chat option to your website is a great way to initiate conversation and lead a website visitor to convert to a lead as it forces a direct action. The two possible actions are 1) Close the pop-up or 2) Start an engaging conversation with a trained real estate professional. Our professionals will help your customers with whatever questions they have about a property, purchase options, and capture their contact information so you can reach out to them, nurture the lead and make the sale!
Our Real Estate clients experience an average of a 40% increase in leads (and some claim over a 100% increase) pretty much as soon as they start with our live chat services.. With a free trial, and you are only paying for the leads received there is really nothing to lose!
Better Than Increasing Traffic
Aside from converting the traffic that you have, if you are not bringing in 300+ unique visitors per month – one great way to increase your traffic is through targeted Google Adwords. Where you only pay if someone clicks on an ad to your website. The issue here is that these visitors represent new traffic and the trick, and perhaps more so due to the cost per visitor, is still in converting them into a lead.