In today’s highly connected world, live chat is an absolute a must for real estate firms
In today’s highly connected world, live chat is an absolute a must for real estate firms
Unless you live in a cave, you’re doing pretty much everything online these days – from paying your bills to making appointments and tracking your finances. So, naturally, you expect a high level of sophistication and intuitiveness from these online services. But guess what? So do your clients – when they visit your company’s web page. To meet their expectations, you’ll be wise to provide live chat services on your web site. It’s the next logical step in online marketing for real estate businesses.
Beat the competition
Research has suggested that the majority of home buyers end up using the first real estate agent that contacts them. By offering interaction through a live chat service instead of static web pages, you increase your chances of being the first real estate agent they come in contact with.
In addition, by taking advantage of customizable chat windows, you can improve your branding and set your real estate webpage apart from your competition by offering something unique and different.
Quality of leads
Individuals who are savvy at using live chat software tend to me more educated and with a higher household income. So that puts you in contact with a more lucrative demographic.
Hidden market
Live chat also allows you to engage customers who would otherwise not be able to speak with your company because they don’t wish to be overheard by their colleagues at work.
“By monitoring our chats for quality assurance, ReadyChat has noticed a large number of office employees admitting to secretly chatting with us,” says Ali Zandi, vice president of operations at ReadyChat. “They have praised our service because it allows them to discuss their home requirements in settings where they may be uncomfortable to speak on the phone.”
The future
With experts predicting that live chat will replace the more costly phone support at most companies, easy-to-implement and affordable online chat services are the next logical step for forward-looking real estate companies and agents.