Live Chat for Real Estate – Best Practice #2: It’s All About Location
Just like in real estate, the location of a property is the key factor in determining its value. The real estate on your website is no different. Where you locate a call to action on your website is a key to how likely a customer will be to engage.
Tip: Place important call-to-actions “above the fold” on your webpages.
Based on its extensive experience with its customers, ReadyChat suggests that click-to-chat graphics always be placed “above the fold” of each webpage, so they are visible without the site visitor having to scroll. If your visitors have to search your webpages for your click-to-chat buttons, then they are likely not going to take the action you would like them to. Always make sure you are making the conversion process as simple as possible by making next steps or call to actions obvious. Making customers scroll down to the bottom of the page or search for the click-to-chat option are sure-fire ways for your engagement strategy to get lost on the page. Also, click-to-chat buttons should be seamlessly integrated near, preferably above, other contact methods like email or telephone contacts, in order to encourage customer interaction.
Further, it’s important to be consistent in the placement and implementation of click-to-chat throughout your site. This means that if you place your click-to-chat buttons in the top right-hand corner of your homepage, then it should appear in the same location on the other webpages of your site. This way, customers will see how easy you make it for them to get the online assistance they need, wherever they are on your site.
Lastly, use click-to-chat buttons to build confidence in your brand by always being available during regular business hours, at minimum. It’s so important to be available when your online prospects have questions or need assistance. By offering online support via live real estate chat instills confidence in your brand and reminds your customers that you are open for business and encourages them to interact.