No Traffic, No Leads
You can’t even begin thinking about lead conversion without any traffic coming to your website. Increasing website traffic is where we will begin on the long road to capturing sales commissions.
Go Local on Google
The secret is out; people are using Google to search for properties, locations and brokers on the Internet. If you cannot afford a big digital marketing spend be sure to capture all of the free opportunities that are out there. Get your name out there on all of the big business directories such as the Yellow Pages and Yelp! Be sure you don’t forget to sign up for the best directory of all, Google +. Why is Google + the best directory, because they display directory results in many of their listings. Try it out for yourself, search for ‘Toronto Real Estate Broker.’ You will see 5-10 listings on the first page with a pin on the map, phone number, address and reviews included.
Don’t procrastinate, go sign up right now and come back!
Back? Good! So now you are waiting for the address verification to come to your mail. Be sure in the meantime to spruce up your page because people will start looking at it.
But how do you get it to appear on the listings???
- Recommendations, recommendations, recommendations, recommendations, recommendations. If you counted 5, you are correct. Our research has indicated that this is the minimum number to get a big impact! Oh go get some recommendations on Yelp too!
- Whenever you enter in your address or phone number be sure to keep the format consistent across all directories and your website.
Social, The Final Frontier
The final frontier might be a bit of a stretch, but social signals are very important these days in the search engines algorithm. However, we do not bring it up because of the algorithmic benefits. We believe social is a great brand builder and a way to… you guessed it, build traffic.
We encourage spending a few dollars to increase your reach on the social networks. Giving your brand increased awareness and recognition will always help in the long term and may cause immediate wins if you are in front of someone who needs assistance making a home buying decision.