ReadyChat Amongst Top Lead Sources in the Real Estate Industry
For every broker and agent, lead generation is always top of mind. With so many lead generation systems and sources available, it helps to understand which of these sources offers the best combination of quantity, value and quality.
No matter your marketing objectives and approach, understanding which lead sources out there that can provide you with the more valid leads, will play a big part in your sales success. With that said, here is an overview of the top lead sources and the breakdown of the percentages that include valid contact information from 50,000 leads along with the percent that was vetted and passed on to an agent. The comparison below is part of an independent study by REAL Trends as part of their 2013 Online Performance Study (sources listed in alphabetical order).
In analyzing this data the first column indicates the number of leads from that lead source that contains a real phone number, followed by the percentage of the leads that were assigned to agents. Assigning to the agents means the leads were vetted, they were real, and they wanted to get more information. The last data column shows the percentage of assigned leads that had a phone number.
Amongst third party lead sources and based on the number of leads assigned to an agent, ReadyChat is ranked third amongst the industry’s top leaders such as Homes.com and well above Trulia and Zillow.